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Supperup 

Client Work

Supperup is a new kind of meal kit with a delightful niche. Designed specifically for the Instant Pot pressure cooker, Supperup helps make a healthy dinner more attainable for families on the go. After proving the concept under a different name, this startup wanted to launch bigger and better with a new name and brand. 

Deliverables:​

  • Naming

  • Logo

  • Packaging

  • Illustration

  • Marketing Assets

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Extensive user interviews, competitor research, and brainstorming took place in order to develop a new name for this brand.
 
The name Supperup was chosen for its tonal qualities, and the fun, bubbly feeling. It sounds heroic, as if Supperup is there to save dinner time. 
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To achieve maximum results with minimal cost, only one skew of packaging was produced. Custom stickers were used to differentiate the meal variations. 
 
The label has a handmade look, which helps express the brand value of providing good, homemade food to families. 
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Overall the Supperup brand is fun, bright and approachable, helping to make dinner time less stressful. 
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A series of icons were created to help illustrate the value proposition, as well as add visual interest to the website. The icons are simple, minimal and make use of a friendly colour palette.
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The recipe card continues with the hand written approach, making the chef feel like they are following a family recipe.
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